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AI Performance

Paid Social

Social platforms have evolved from awareness channels into full-funnel revenue engines. Brands that treat Meta, TikTok and LinkedIn as afterthoughts are leaving significant growth on the table.

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The social landscape right now

Zero
Organic Reach Left
Algorithms decide who sees your content. Paid is the only reliable channel.
↑CPM
Rising Ad Costs
Social CPMs climbing across Meta and TikTok as competition intensifies.
3sec
To Stop the Scroll
Creative quality is now the biggest performance variable in paid social.
Our Approach

How We Work

Great social advertising starts with great creative. Our in-house creative team builds platform-native content, from static ads to short-form video, engineered to stop the scroll and convert. Every creative decision is tied to conversion data, margin targets and customer lifetime value.
Advantage+, ASC and platform-native automation guided by strategic human oversight to eliminate wasted spend and scale winning creative fast. We let the algorithm work, but we set the rules.
  • First-party data integration, lookalike modelling and behavioural targeting to reach high-intent audiences.
  • We continuously test new segments and prune what does not convert so your budget always finds the right people.
Systematic creative testing across formats, placements and audiences. Clean pixel setup and attribution from day one so every dollar traces back to a real business outcome.
Platforms
Meta
TikTok
LinkedIn
Pinterest
Snapchat
Paid Social · YouTube · Upper Funnel

Video View Campaign Drives 108% More Views at Half the Cost

CarParts.com ran a controlled A/B test comparing Video View Campaign against TrueView, pairing it with platform-native creative optimised for TV and mobile screens. VVC delivered 108% more views at 50% lower CPV. A Google Search Lift study confirmed a 375% lift in branded search, proving upper-funnel social investment drives measurable bottom-funnel results.

+108%
Video views
-50%
Cost per view
375%
Search lift
Read case study →

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