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AI Performance

Paid Search

Intense competition in search engine marketing demands more than just keywords. AI is reshaping how search works and brands that don't adapt are losing ground to smarter competitors.

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Why brands switch to QUANTIVA

↑CPC
Rising Costs, Falling Returns
CPCs climbing across every platform while algorithms burn budget on your behalf.
40%
Of Ad Spend Is Wasted
Poor targeting and self-competition silently burning budget without appearing in reports.
68%
Of Searches End Without a Click
AI Overviews answer before users reach your site. Organic traffic is disappearing fast.
Our Approach

How We Work

We optimise for business outcomes, not impressions. Every campaign is structured around revenue, margin and customer lifetime value — not click-through rates.
Smart Bidding, tROAS and broad match managed by humans who know when to let the algorithm work and when to intervene. We set the rules.
  • Search Bidding Exploration to unlock new revenue streams beyond established audiences.
  • Audience layering, first-party data and competitive gap analysis to find demand your competitors are missing.
Systematic A/B testing across campaigns, ad copy, landing pages and bidding strategies. Clean attribution from day one so every rand traces back to revenue.
Platforms
Google Ads
Microsoft Ads
Amazon Ads
Yahoo Search
Paid Search · Automotive · E-commerce

Search Bidding Exploration Drives Massive Sales Uplift

CarParts.com needed to unlock new revenue streams beyond their established customer base while maintaining efficient ROAS in a highly competitive automotive market. We opted into Search Bidding Exploration using tROAS with broad match, accepting a temporary efficiency trade-off to achieve greater scale. The result was a 111% lift in sales and a 196% increase in total clicks.

+111%
Sales
+172%
Search categories
+196%
Total clicks
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